Key Responsibilities

Plan and Execute Marketing Strategies

• Collaborate with senior leadership to develop comprehensive marketing plans that align with company objectives.

Manage and Oversee Marketing Campaigns

• Supervise the rollout of marketing initiatives across digital and traditional platforms.
• Evaluate campaign effectiveness and optimize accordingly.

Conduct Market and Consumer Behavior Analysis

• Analyze trends, competitive landscape, and customer insights to drive strategic adjustments.

Coordinate with Internal and External Teams

• Work closely with Creative, Digital, Sales, Product Development, Warehouse, Accounts, Agencies, and external suppliers for cohesive execution.

Manage Online Media and Social Media

• Develop and implement content strategies.
• Ensure consistency in brand voice across platforms.

Organize Promotional Activities and Events

• Plan, coordinate, and execute marketing events aligned with brand strategy.
• Evaluate event outcomes for continuous improvement.

Prepare Reports and Present Campaign Results

• Deliver detailed reports highlighting performance, insights, and recommendations.

Budget Management

• Allocate and oversee marketing budgets effectively to maximize ROI.

Strategic Contribution

• Contribute to the development of long-term branding and market expansion strategies.

Mentor and Guide Junior Team Members

• Support the development of junior staff through coaching and knowledge sharing.

Manage and Utilize CRM System (Buzzebees)

• Leverage CRM for personalized marketing, loyalty programs, and customer retention initiatives.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Communication Arts, or related fields
• 3–5 years of proven marketing experience, preferably in an executive or senior-level role
• Hands-on experience in digital marketing, content marketing, or event planning
• Solid understanding of consumer behavior and market dynamics
• Experience in a related industry is an advantage

Required Skills

• Strategic Thinking: Ability to analyze data and develop impactful strategies
• Communication: Strong interpersonal and presentation skills
• Project Management: Ability to manage multiple initiatives under tight deadlines
• Creative Thinking: Innovative approach to campaign and brand development
• Data Analysis: Proficient in marketing analytics tools (e.g., Google Analytics, Facebook Insights)
• Digital Tools Proficiency: Skilled in Meta Ads Manager, Google Ads, email marketing platforms
• Team Collaboration: Adept at working with cross-functional teams for unified execution